Twitter.
SEO.
Viral.
Microblogging.
.
.
.
The list goes on and on. But without strategy in place, they’re all just buzz words.
That’s where 3.9 Marketing comes in.
Simply put, 3.9 Marketing is the Internet savvy of Brian Clegg – an interactive strategist, project manager and entrepreneur with 13 years of experience in the online world.
3.9 is founded on the belief that online marketing should be driven by long-term strategy, not knee-jerk reactions to capitalize on the latest Internet trends. At 3.9, we develop comprehensive marketing plans that implement the Internet technologies best suited to your company’s needs and goals.
Far from a traditional agency, 3.9 is a company with a passion for guiding clients through strategic, long-term development. If your business has unique challenges and a desire to use Internet technologies for planned growth and expansion, 3.9 wants to talk to you.
3.9 Marketing focuses on the strategic use of Internet technologies to help companies achieve their marketing, sales and operational goals. Before starting any project, 3.9 will spend extensive time getting to know the client, their business, their competitors and their objectives.
Working from the largest knowledge base possible, 3.9 then develops a plan of attack that includes a capacity for short-term results and a solid foundation for future growth. Flexibility also plays a major part in every plan – enabling companies to adapt to changing technologies, economic conditions and business requirements.
3.9 Marketing has no employees in the traditional sense. Instead, Brian keeps himself from loneliness by enlisting talented and experienced contractors from a large professional network. This model is part of 3.9 philosophy’s of delivering solutions perfectly tailored to a client’s needs.
A typical project team ranges anywhere from five to 20 people, and consists of project managers, art directors, designers, writers, photographers, information architects, search engine marketers, programmers and other specialists who know how to get the job done.
Website development
Content management system
Online ticketing system
Read Case Study
Software development
Social networking platforms
Read Case Study
Complete website redesign - Integration with internal systems
Fabutan came to 3.9 Marketing to obtain a web presence fitting of Canada’s largest indoor tanning company. To create the online solution best for Fabutan, a 10-week discovery and planning phase was undertaken. This phase included in-store customer interviews, extensive third party research, competitive analysis, customer persona development, task analysis and comprehensive information architecture.
From this knowledge base, Fabutan.com was then redesigned, given a new voice and developed in .Net. To further enhance the site’s functionality, Fabutan.com was developed to integrate seamlessly with internal systems for functions relating to franchise information and customer accounts.
The site launched in early April 2009, and within 2 weeks the results were:
Website development - Content management system - Online ticketing system
In 2009, the Calgary International Film Festival (CIFF) returned to 3.9 Marketing for a website and ticketing solution after a year on hiatus. Beginning in 2004, 3.9’s relationship with the CIFF has involved the development and maintenance of calgaryfilm.com.
What began as a simple brochure website has grown over the years to become a comprehensive solution that manages:
For the 2009 festival, 3.9 rebuilt many of the site’s internal components, and gave the site both a facelift and a user experience makeover.
Software development - Social networking platforms
Game Plan Systems is a developer of Internet software for the sports industry, and uses the same processes and contractor network employed by 3.9. Its flagship product, AIM Hockey, is a social network for the youth hockey community. It’s an online space that allows coaches and players to share drills, videos, exercises and practice plans with one another. Registration is free, and AIM Hockey accounts offer drill diagramming, practice planning, group management and a training library.
AIM hockey’s first incarnation launched in 2006, but the community was recently re-architected to be more effective. Just 3 weeks after the community’s 2009 re-launch, over 400 coaches had signed up to use AIM Hockey for their team’s practice management.